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1906 - 1953

The artistic context

The creative boom

The birth of the Maison Alfred Van Cleef & Salomon Arpels on February 10, 1906 perfectly reflected the flourishing jewelry industries in Paris between the very end of the nineteenth century and the early twentieth century, led by members of well-established dynasties within the jewelry trade.

History of this period
Mariano Fortuny, Delphos gown, c. 1910–1915. Silk satin. Paris, Musée des arts décoratifs.
Eduard Josef Wimmer-Wisgrill, study for a motif presented at the Louisiana Purchase Exposition, Missouri, in 1904. Ink on paper, 7.5 × 7.8 cm. Vienna, MAK.
Leon Bakst, stage set for the ballet Scheherazade created by Michel Fokine for Les Ballets Russes, in 1910. Watercolor on paper. Paris, Musée des arts décoratifs.
“The Turban,” 1911. Plate from Les Choses de Paul Poiret vues par Georges Lepape. Private collection.
“Creation by Paul Poiret,” 1911. Plate from Les Choses de Paul Poiret vues par Georges Lepape. Washington D.C., Smithsonian Libraries.
Paul Iribe, “Bouquet of roses in a Persian vase,” 1911. Stenciled plate from L’Éventail et la fourrure chez Paquin. Private collection.
1923

Nécessaire

Paul Iribe, bergère sofa, 1913. Solid mahogany with ebony inlay and pink and wine-colored silk, 111 × 90 × 60 cm. Paris, Musée des arts décoratifs.
Atelier Martine, Soleils (Suns), 1919. Wallpaper, cylinder print in five colors. Paris, Musée des arts décoratifs.
Jacques-Émile Ruhlmann, “Interior Design,” c. 1924–1925. Stenciled plate from collection of etchings published in four volumes by Albert Lévy.
Excerpt from the film by Marcel L’Herbier, L’Inhumaine, 1923. Paris, Centre Pompidou – Musée national d’art moderne.
Gabriel Guevrekian, cubist garden of the Villa Noailles, c. 1925.
Paul-Louis Mergier, occasional table, c. 1928. Oak and poplar battens, cladding in green Moroccan leather, lock and hinge in lacquered wood with eggshell and mother- of-pearl inlays, tassel trimmings in silk and silver thread, 103 × 130 × 39 cm. Paris, Musée des arts décoratifs.

ONYX-EMERALD-DIAMOND COLLECTION

ONYX-EMERALD-DIAMOND COLLECTION

Page from the Van Cleef & Arpels catalog presenting drawings for pendant earrings in emeralds and diamonds, 1923.

Bracelet, 1924. Platinum, emeralds, and diamonds, 180 × 8 mm.

Pampilles earrings, 1923. Platinum, emeralds, and diamonds, 65 × 18 mm.

A unique identity

In the aftermath of the 1925 Exposition internationale des arts décoratifs et industriels modernes, Van Cleef & Arpels pursued its commercial and creative development.

History of this period
Pierre Legrain, African Chair, c. 1924. Palm tree wood, lacquer décor and seat in plywood encased with sheepskin parchment, 78 × 45 × 45 cm. Paris, Musée des arts décoratifs.
Robert Mallet-Stevens, Information and Tourism Pavilion, 1925. Project designed for the Exposition internationale des arts décoratifs et industriels, in Paris. Private collection.
Marcel Breuer, Wassily Chair, Model B3, 1925. Steel tubular structure, chromed and polished, covered with leather, 78 × 69 × 72 cm. Private collection.
Anni Albers, preparatory drawing for the Smyrna Rug, 1925. Watercolor, gouache, and graphite pencil on paper, 20.6 × 16.7 cm. New York, MoMA.
Fernand Léger, The Baluster, 1926. Gouache, ink and pencil on paper, 36.6 × 31.1 cm. Los Angeles, LACMA.
Francis Jourdain, “Living-room,” 1928. Plate from the album Répertoire du goût moderne, published by Albert Lévy. Private collection.
Jean Dunand, vase designed for fashion designer Madeleine Vionnet, c. 1929. Lacquered hammered tin, 29.2 cm tall. Private collection.
Le Corbusier, Pierre Jeanneret, Charlotte Perriand, “Interior equipment of a home,” designed for the Salon d’Automne 1929.

LUDO BRACELET WATCHES

LUDO BRACELET WATCHES

Ludo Tourniquet wristwatch, 1937. Yellow gold, rubies, and diamonds, 178 × 50 mm.

Ludo wristwatch, 1949. Yellow gold, Mystery Set sapphires, and diamonds, 190 × 88 mm.

Ludo wristwatch, 1943. Yellow gold, rubies, and diamonds, 195 × 21 mm.

Ludo wristwatch, 1946. Platinum and diamonds, 185 × 20 mm.

Ludo Macarons wristwatch, 1941 Platinum, yellow gold, rubies, sapphires, and diamonds, 185 × 40 mm.
Emilio Terry, project for a house, 1932. Plume, black ink and wash on card, 23.1 × 32.4 cm. Paris, Musée des arts décoratifs.
Raymond Subes, screen with four panels, c. 1934. Brushed wrought iron with polished sections, 180 × 50 cm (each panel). Paris, Musée des arts décoratifs.
Man Ray, Cadre de Bolette Natanson, 1934. Silver-gelatin bromide negative on flexible medium. Paris, Centre Pompidou – musée national dʼArt moderne.
Alberto Giacometti, corner wall sconce, c. 1935–1939. Plaster, 26 × 31 × 30 cm. Paris, Musée des arts décoratifs.
Horst P. Horst, “I Dress as I Please,” 1936. Madeleine Vionnet dress models on a set designed by Emilio Terry, photographs published by Vogue US, 15 March 1936. The Horst Estate.
Madeleine Vionnet, evening gown, 1937. Rosalba crepe fabric. Paris, Musée des arts décoratifs.
Preparatory drawing of the “lobster gown” by Elsa Schiaparelli in association with Salvador Dalí, for the summer 1937 haute couture collection. Ink on paper, 32 × 38 cm. Paris, Musée des arts décoratifs.
1937

Peony clip

From Paris to New York

Following on from the Paris Exposition Universelle of 1937, the World’s Fair held in New York in 1939 was the perfect opportunity for Van Cleef & Arpels to pursue its plans for international expansion.

History of this period
André Arbus, bed, c. 1937. Lacquered and gilt wood, ivory sconces, 81 × 23 × 107 cm. Paris, Musée des arts décoratifs.
Vivian Leigh playing Tatiana in the Shakespeare play A Midsummer Night’s Dream, directed by Tyrone Guthrie at the Old Vic Theatre, London, 1937.
André Arbus, project for a bedroom, 1937. Gouache and pencil on paper. Paris, Musée des arts décoratifs.
Madeleine Vionnet, long gown design, 1938–1939. Pencil and gouache on paper, 21 × 27 cm. Paris, Musée des arts décoratifs.
Robert Piguet dress in black velvet and sequins, published in the Album de la mode du Figaro, winter 1942–1943. Paris, Bibliothèque du musée des arts décoratifs.
Gilbert Poillerat, table, 1943. Wrought iron and stucco, 75 × 290 × 109.5 cm. Paris, Musée des arts décoratifs.
Serge Roche, project for a garden, 1943. Illustration from the catalogue of the Exposition de l’Union centrale des arts décoratifs at the Pavillon de Marsan in 1943. Paris, Bibliothèque du musée des arts décoratifs.
Jean Moral, straw hat adorned with a bouquet from the fields of Sygur, published in the Album de la mode du Figaro, spring 1945. Paris, Bibliothèque du musée des arts décoratifs.
1941

Dancer clip

René Gruau, dress by Lucien Lelong published in the Album de la mode du Figaro, spring 1945. Paris, Bibliothèque du musée des arts décoratifs.
Christian Bérard, set design project for Jean Cocteau’s film Beauty and the Beast, 1946. Gouache and ink on paper. Private collection.
Willy Maywald, Model Renée Breton wears the Bar suit by Maison Christian Dior, spring-summer 1947 haute couture collection, Corolla line.
Press sketch of the Junon dress by Christian Dior, winter 1949 haute couture collection, Milieu du siècle line. Paris, Dior Heritage.
Christian Dior, Vilmorin gown, spring-summer 1952 haute couture collection, Sinew line. Cream silk muslin hand- embroidered with threads of green, pink and white cotton, yellow yarn, and white cotton canvas. Paris, Musée des arts décoratifs.
Jean Royère, Liane (Vine) sconce, 1953. Patinated iron and rhodoid, 25 × 24 cm. Paris, Musée des arts décoratifs.

Cord jewelry

Cord jewelry

Cord necklace, 1947. Yellow gold, 813 mm.

Cord earrings, 1953. Yellow gold and diamonds, 55 mm. Former collection of HRH Princess Soraya of Iran.

Cord necklace, c. 1950. Platinum, yellow gold, and diamonds, 320 mm.
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