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Bouquet de fleurs clip, 1938
Yellow gold, rubies, sapphires, aquamarines, and topazes
Van Cleef & Arpels Collection
Bouquet de fleurs clip, 1938
Yellow gold, rubies, sapphires, aquamarines, and topazes
Van Cleef & Arpels Collection
1938

Bouquet de fleurs clip

This Bouquet de fleurs clip, with a return to more traditional jewelry that was seen in the late 1930s is combined here with the Art Deco style, heralding a new style that was to prevail in the following decade.

Two flowers are tied in a bunch, together with some branches and leaves of polished yellow gold. The center of one of the flowerheads is pave-set with claw-set rubies and the other with claw-set sapphires, with stylized petals of topaz and aquamarine radiating out from them respectively. The yellow-gold branches are covered in buds of claw-set round rubies and sapphires.

Le retour au style figuratif

The bouquet of flowers motif made into a brooch came back into fashion in the late 1930s, where it remained until well into the following decade. Jewelry art at that time thus displayed a “style that looked to nature again.”1Anonymous, “Fleurs et reliefs,” Vogue (August 1936): 21. Following on from “the stern elegance,” and “geometric [and] abstract pieces”2Anonymous, “Bijoux nobles reflets,” Album de la mode du Figaro, no. 1 (Winter 1942–1943): 70. of the 1920s, there was a gradual reemergence of the figurative. While Art Deco jewelry had not totally done away with floral motifs, the latter were once again most definitely center stage.

BOUQUET CLIPS

BOUQUET CLIPS

Violet Bouquet clip, 1938 Yellow gold, amethysts, and diamonds, 83 × 65 mm.

Fleur clip, 1939. Yellow gold,white gold, pink gold diamonds.

Hawaii Bouquet clip, 1939. Yellow gold, rubies, sapphires, and diamonds, 70 × 50 mm.

Two Flowers clip, 1940. Yellow gold, rubies, sapphires, and yellow sapphires, 70 × 60 mm.

A historizing floral iconography

The bouquet theme, inherited from eighteenth- and nineteenth-century devant-de-corsage and cascading brooches, was part of the historicist trend that characterized the jewelry arts and fashion in the late 1930s and 1940s. The so-called “romantic” style3Anonymous, “La soie pour le soir,” Très Parisien, no. 6 (1935): 10. of the 1930s brought back the low-cut necklines of the Second Empire4Anonymous, “L’appel des vacances,” Très Parisien, no. 6 (1935): 19. as well as bodices from the 1830s worn over full-skirted “robes de style.”5Anonymous, “La soie pour le soir,” Très Parisien, no. 6 (1935): 10.

The permanence of the Art Deco stylization

These references to fashions of the past were nonetheless tempered by a persistent degree of stylization typical of Art Deco. Here, for instance, the petals are created from a single stone with rectilinear contours rather than pave-set with gems to look more natural. Furthermore, platinum, popular since the late-nineteenth century but rather cold to the eye, began to give way to “the brilliance [and] warmth [of yellow] gold,”6Anonymous, “Bijoux nobles reflets,” Album de la mode du Figaro, no. 1 (Winter 1942–1943): 70.. Henceforth, the jeweler’s herbarium employed a wide range of colors.

Product cards of Bouquet brooches, 1938.

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